Affordable Web & Graphic Design for Individuals and Small Business

Search Optimisation

You’ve invested in a logo which reflects your company’s products or services. You’ve paid for a professional website, with a clear message and structure to the site. Anyone visiting it should want to buy from you or to pick up the phone to make an enquiry. That’s all great, but who’s going to find you if you’re not on the first page of a Google search?
What every website needs is search engine optimisation (SEO). Without this, the search engines will most likely struggle to decide what your site is about and will therefore not to rank it highly. Think of it as an electronic version of the “yellow pages”.

Optimising for Searches…

How does a search engine work? Imagine the World Wide Web is a network of stations on a subway system, like London’s tube. Each stop is its own unique document (usually a website, but it could be a .pdf, .jpg or another file). The search engines need a way to “crawl” the entire network of stations and find all the stops along the way, so they use the best path available – links.

Through these links, the search engines’ automated robots, called “spiders” can reach the billions of interconnected documents. Once the engines find these pages, they then decipher the code from them and store selected pieces on commercial hard drives, to be recalled later when needed for a search enquiry. To hold the billions of pages that can be accessed in a fraction of a second, the search engines have datacenters all over the world.

These storage facilities hold thousands of machines each processing huge quantities of information. After all, when a person performs a search at any of the major engines (Google being the most famous – in fact, it’s so popular it’s now become a verb!), they demand results instantaneously – even a 1 or 2 second delay can cause frustration, so the engines work hard to provide answers virtually immediately.

You are only as good as your IT connections when it comes to
search engine optimization in a large organization.

Tony Wright, IMC.com

Website Ranking helps to increase visibility in the search engines, but the right keywords will increase targeted traffic and wrong keywords will increase your marketing cost with no returns. We analyze your business, competitors business to identify keywords which can drive raffle, generate business from your website.

Behind each keyword there is a specific intent of visitor; as an internet marketer, we will guide you on that. We will help you to identify ich keywords can generate business and which keywords cannot. Then only you will receive proper visibility and a successful online presence. Suppose you are an authorized car dealer of ‘Mercedes Benz” in New York and your website is coming for keywords Mercedes Benz wallpaper “, you will definitely get good amount traffic to your website but there is very little chance to get an inquiry or lead from this traffic. Before deciding any keywords think from the visitor’s intent, is your targeted keyword an answer to the visitor’s query?

For just £20, we’ll optimise your site to co-operate with search engines, by including meta-tags and keywords on each page of your site and we’ll register your site with approximately 2 million unique business-oriented websites. The crawler will then identify, categorize, and index all important pages within your site, creating content maps which are a highly efficient way for searches to find ts, product and service sections, and much more. We recommend you do this… but ifs your choice.