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You’ve invested in a logo which reflects your company's products or services. You’ve paid for a professional website, with a clear message and structure to the site. Anyone visiting it should want to buy from you or to pick up the phone to make an enquiry. That’s all great, but who's going to find you if you're not on the first page of a Google search? What every website needs is search engine optimisation (SEO). Without this, the search engines will most likely struggle to decide what your site is about and will therefore not to rank it highly. Think of it as an electronic version of the “yellow pages”.
How does a search engine work? Imagine the World Wide Web is a network of stations on a subway system, like London’s tube. Each stop is its own unique document (usually a website, but it could be a .pdf, .jpg or another file). The search engines need a way to “crawl” the entire network of stations and find all the stops along the way, so they use the best path available -
Through these links, the search engines’ automated robots, called “spiders” can reach the billions of interconnected documents. Once the engines find these pages, they then decipher the code from them and store selected pieces on commercial hard drives, to be recalled later when needed for a search enquiry. To hold the billions of pages that can be accessed in a fraction of a second, the search engines have datacenters all over the world.
These storage facilities hold thousands of machines each processing huge quantities of information. After all, when a person performs a search at any of the major engines (Google being the most famous -